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| Measuring PR Success | |||||
| Measuring
PR Success Demonstrating progress and productivity is a critical component of your Media relations program. Most available methods for doing this do nothing more than loosely tie numbers of articles placed and column inches measured to success The CMM method for media program evaluation goes far beyond current analysis trends, evaluating which media outlets you should target and why; how they should be ranked, scored and tiered and how much progress you have made (or not made) over a defined period of time. The method is flexible and easily adaptable over time. Grounded in analysis of your corporate "equity topics" as applied to target Media, our measurement methodology can be executed by your internal staff, and requires nothing more than a spreadsheet and Internet access. The end result is a clearly defined target media list and a metrics-based assessment of the quantity and quality of coverage obtained. CMM offers training in this method, as well as baseline and ongoing assessment of your media relations program. |
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