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Handling
Interviews for Management:
Every spokesperson thinks they are the best at getting out
the company message. CMM will show you a videotape of some of those people
giving television interviews and newspaper clippings of interviews. When
you are finished cringing and moaning and thanking your lucky stars YOUR
CEO wasn’t on the tape (if he or she was, call us right away), you
will realize that doing press interviews takes skill and practice. Do you
thinking keeping your CEO on message is an easy thing to do? What do YOU
do prior to the interview to assure its success? CMM takes you through the
process of preparing your executive for that big interview and the steps
YOU need to do to make certain it goes the way you want it. |
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