What We Do 
> Contacting Press
> Press Relationship
> Crisis Management
> Handling Interviews
> Executive Development
> Public Speaking
> Panel Experiences
> Interview Techniques
> Relationship Building
> Internal / External Communications
> Measuring PR Success
Keeping Press/Relationship Building:
Okay, your initial approach to a media outlet was successful and you got a decent hit in their publication or station. Now what? Do not be fooled into thinking that just because they bit once, they will do so again, time after time. The MOST important part of your dealings with the Media comes AFTER the initial contact and first coverage. This is a great opportunity and you have to seize upon it immediately. However, what if they didn’t bite the first time out? Do you give up or try again? CMM has several strategies, based on 30 years of dealing with the Media on BOTH sides of the fence, to ensure continued coverage. Simply put, it is all about relationship building and the correct procedures to cement a solid and positive bond with the particular Media outlet you need for your company.