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Interview
Techniques, A Three-Step Program:
Would you go into battle without any weapons against a wise and powerful
opponent? Of course not, because the results would be obvious (and deadly).
The same applies to interviewing with members of the press, whether it is
one reporter or a room full of journalists, you come equipped and prepared
to engage against a mighty adversary and, make no mistake about it, a journalist
IS your adversary, NOT your friend. CMM takes the C-level executive through
an intense three-step Media awareness program. Phase one explains history
of the adversarial press, using several humorous real-life examples. The
second step deals with preparation for an interview, all the things the
executive needs to know and do BEFORE the reporter walks into the room.
The final aspect of this three-stage program is hands-on interviewing situations
with the executive, covering every possible media outlet. This is absolutely
THE most important service CMM delivers for a company that is already involved,
about to become involved or hopes to one day be involved in obtaining media
coverage. |
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