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Contacting
Press:
Nothing is as important as the initial approach to a member of the press.
Who do you contact? How do you contact them? What is your "pitch"
that gets their attention? What are YOU going to do >>
Keeping
Press/Relationship Building:
Okay, your initial approach to a media outlet was successful and you got
a decent hit in their publication or station. Now what? >>
Crisis
Management:
When things are good, products work, the CEO is dynamic and customers
are happy, getting press coverage can be a fairly easy and fun process.
Many times, THEY will come to you and the story will be positive in nature.
>>
Handling
Interviews for Management:
Every spokesperson thinks they are the best at getting out the company
message. CMM will show you a videotape of some of those people giving
television interviews and newspaper clippings of interviews. >>
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Executive
and Personal Development:
Remember, at CMM, we don’t "train," we develop. C-level
executives have a great deal on their minds, we all know that. Most of
them think they can come right out of a meeting, breeze into the interview
room and knock out a killer 30 minutes with a reporter. >>
Public
Speaking:
55% of public speaking is the visual, or what people see. Believe it or
not, only seven percent is what you say! >>
Panel
Appearances:
Participating on a panel is quite different than being the lone speaker
to a group. Listening, timing and comfort that you know your message are
the three keys to leaving that lasting impression as people walk out the
door. >>
Interview
Techniques, A Three-Step Program:
Would you go into battle without any weapons against a wise and powerful
opponent? Of course not, because the results would be obvious (and deadly).>>
Relationship
Building:
Many top executives are so preoccupied with running their companies that
they forget what got them to that level in the first place, building strong
relationships.>>
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Internal
How many times has an employee said: "Why did I have to find out
about this in the newspaper and not from my boss?" Or this: "Why
is our message not being communicated consistently across regions?"
>>
External
Inconsistent external communications can also weaken a company. Are your
spokespeople delivering the SAME message? Is your message being translated
consistently across all regions? >>
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