"The CMM Difference"
Charlie Caudill, former Emmy Award-Winning CNN top executive and high tech entrepreneur, leads the Caudill Media Management team. (more)

The words "train" and "coach" will never be heard at Caudill Media Management. It is all about people and helping them develop their interpersonal skills, along with providing in-depth knowledge of all aspects of the Media, which will ultimately end with better press relations, and increased and positive coverage of their company. CMM draws upon real life experiences and uses current journalists, PR and Marketing executives to deliver state-of-the-art techniques and innovative strategies for establishing and maintaining strong Media relationships.

What We Do:
Caudill Media Management will work closely with executives at your company to create a complete Media strategic plan. CMM will first analyze your company's Media infrastructure from top to bottom, then will develop a personalized plan, tailored to your organization.Our method is a highly interactive and engaging process where everyone participates. There is no lecturing and there are no seminars. These discussions are aimed at crafting an infrastructure that is centered on building and developing relationships, which ultimately will help you achieve the goal of positive Media coverage for your company. (more)

Measuring PR Success:
"What’s the ROI?" How many times have PR managers heard that question from their bosses when trying to justify dollars for public relations? Measuring PR success, or return on investment, is not an exact science and, to date, there are no quantitative programs that achieve this goal. That is until now.